Where Did It All Begin?
It’s probably no secret that advertising has been around for a long time. In fact, most experts agree that the first advertisement was on a Babylonian clay tablet dating to 3,000 B.C, that was found bearing the inscriptions of an ointment dealer, a scribe, and a shoemaker.
Then, as the Egyptians started producing papyrus, which eventually became paper, mass communications was born. But in the United States, what is generally thought of as modern advertising strategies started when the industrial age brought private competitive enterprise. And modern advertising strategies are part of that system.
This system gives people wide berth in creating products that they believe people will buy, and provides consumers a wide choice of products from which to choose.
When a person undertakes the risk of making a new product, he will, if he is prudent, make sure the article works, will gauge the need for it, and will only then launch it on the market. At this time others will no doubt be watching the sales of this product, and if it seems to be “taking,” several things are likely to happen:
- Followers will come out with an imitation of the product. These imitations are likely to be cheaper and of relatively lower quality for quick sale.
- Imitators will seek to improve on the product, and have the resources to do so.
- The original creator of the product will continue to improve his product in order to better his own product and overtake the improvements offered by others.
The battle is on.
The cycle of improving a product with the goal of taking market share from other makers will probably reach a point at which there are simply no more areas for improvement and perhaps even a newer product will replace the initial product.
Those who fail to attempt improvements in their product are in trouble, but a new war will be waged when the ever-improving competitors continue to match one-another.
That war will be waged when a new form of advertising is brought forth, that which uses more sophisticated methods than just promoting the “me too” of the products available. This brand of advertising uses scientific-based psychological methods of appealing to consumers.
A good example of this type of advertising is for toothpaste. How many different types of toothpaste is really needed by a society? Yet, go into virtually any store that sells toothpaste, and you are likely to see a wall full of different types, abilities, colors, and every other variety of toothpaste imaginable.
What is the real difference between them? Probably not very much, but in a marketing economy, advertising has created “imaginary differences,” which makes significant distinctions between what is a fanciful difference and what is a real difference.
These imaginary differences are created when although there may be no actual differences between products there are differences in advertising strategies to sell those products. This accounts for “whiter smiles,” “fresher breath,” “sensitive teeth,” different colors that appeal to children and other so-called “differences.”
But these are not just words. Modern advertising strategies include differences in colors, sizes of illustrations, packaging, and other tools in the marketer’s bag of tricks.
All of this should not be confused with false or misleading advertising, which is an entirely different matter. And even though this type of advertising makes “trivial differential,” it is a promotional difference nonetheless.
Take your business’ advertising efforts into your own hands with an online advertising campaign. For online advertising to work, it’s important to have a high speed Internet signal so you can stay on top of things.
Even if you work in a rural or remote region, HughesNet can bring high speed Internet to you. Find out about HughesNet in your area in your area today!