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How can I start a CPA marketing plan?
Friday, July 26th, 2013 | Author: admin

Now that you have decided to become a Certified Public Accountant, it’s time to decide how you are going to build your customer base. Besides providing excellent accounting services, developing a marketing plan will aide in growing your business.

To develop a marketing plan, take a methodical approach. Decide what accounting services you will be providing. Are you looking for a niche or are you going to be providing a broad spectrum of services? Then, get to know that target audience. more…

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What are Cost Per Action ads?
Wednesday, June 05th, 2013 | Author: admin

Cost Per Action (CPA) or Pay Per Action (PPA) ads are a type of advertising where the advertiser pays for a particular action taken by the reader. This differs from other popular forms of online advertising, such as Pay Per Click (PPC), where the reader only has to click on the ad for the advertiser to be billed.

CPA ads require some engagement on the part of the reader. He or she may be asked to fill out a form, complete a survey or make some kind more…

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The Evolution of Modern Advertising Strategies
Monday, April 15th, 2013 | Author: admin

Where Did It All Begin?

It’s probably no secret that advertising has been around for a long time. In fact, most experts agree that the first advertisement was on a Babylonian clay tablet dating to 3,000 B.C, that was found bearing the inscriptions of an ointment dealer, a scribe, and a shoemaker.

Then, as the Egyptians started producing papyrus, which eventually became paper, mass communications was born. But in the United States, what is generally thought of as modern advertising strategies started when the industrial age brought private competitive enterprise. And modern advertising strategies are part of that system.

This system gives people wide berth in creating products that they believe people will buy, and provides consumers a wide choice of products from which to choose.

When a person undertakes the risk of making a new product, he will, if he is prudent, make sure the article works, will gauge the need for it, and will only then launch it on the market. At this time others will no doubt be watching the sales of this product, and if it seems to be “taking,” several things are likely to happen:

  • Followers will come out with an imitation of the product. These imitations are likely to be cheaper and of relatively lower quality for quick sale.
  • Imitators will seek to improve on the product, and have the resources to do so.
  • The original creator of the product will continue to improve his product in order to better his own product and overtake the improvements offered by others.

The battle is on.

The cycle of improving a product with the goal of taking market share from other makers will probably reach a point at which there are simply no more areas for improvement and perhaps even a newer product will replace the initial product.

Those who fail to attempt improvements in their product are in trouble, but a new war will be waged when the ever-improving competitors continue to match one-another.

That war will be waged when a new form of advertising is brought forth, that which uses more sophisticated methods than just promoting the “me too” of the products available. This brand of advertising uses scientific-based psychological methods of appealing to consumers.

A good example of this type of advertising is for toothpaste. How many different types of toothpaste is really needed by a society? Yet, go into virtually any store that sells toothpaste, and you are likely to see a wall full of different types, abilities, colors, and every other variety of toothpaste imaginable.

What is the real difference between them? Probably not very much, but in a marketing economy, advertising has created “imaginary differences,” which makes significant distinctions between what is a fanciful difference and what is a real difference.

These imaginary differences are created when although there may be no actual differences between products there are differences in advertising strategies to sell those products. This accounts for “whiter smiles,” “fresher breath,” “sensitive teeth,” different colors that appeal to children and other so-called “differences.”

But these are not just words. Modern advertising strategies include differences in colors, sizes of illustrations, packaging, and other tools in the marketer’s bag of tricks.

All of this should not be confused with false or misleading advertising, which is an entirely different matter. And even though this type of advertising makes “trivial differential,” it is a promotional difference nonetheless.

Take your business’ advertising efforts into your own hands with an online advertising campaign. For online advertising to work, it’s important to have a high speed Internet signal so you can stay on top of things.

Even if you work in a rural or remote region, HughesNet can bring high speed Internet to you. Find out about HughesNet in your area in your area today!

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How do I write a pay per click ad that works?
Thursday, April 04th, 2013 | Author: admin

There are many strategies that a website owner or a marketer can use in order to write an effective pay-per-click ad, and when a website owner writes an outstanding ad, the pay-per-click ad will likely attract many new customers to the website that it is advertising.

Focus On Certain Keywords

When a website owner writes a pay-per-click ad, they should target certain keywords or keyword phrases. By including certain keywords in the ad, people who see the ad will know that it is specifically advertising more…

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How do I get started with a pay per click campaign?
Thursday, September 13th, 2012 | Author: admin

Marketing and advertising are often key components to determining the success of a business, regardless of the industry it falls within. When you are in charge of marketing for a company or for a specific brand, there are various methods of advertising and understanding how to grow and expand any type of business. If you are thinking of getting started with a pay-per-click campaign, there are a few factors to consider before hand.

A pay-per-click campaign is an advertising campaign that allows you to advertise on different more…

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Is a pay per click campaign worth the cost?
Monday, September 10th, 2012 | Author: www.snsmarketing.com

Is a pay per click campaign worth the cost?

A question that keeps recurring on many advertising and marketing forums is whether or not a pay per click campaign is worth the cost. There are many advantages and disadvantages of pay per click campaigns. First, the advantage is you maximize your exposure from people who are looking without going beyond that stage. In other words, you are advertising like on a billboard, your service or product and getting a certain amount of real estate until somebody clicks on the advert. The good thing is more people will actually see your product or service advertised than the people who click it, but the downside is the percentage of people who click the campaign advertisement do not necessarily buy the product or service offered. That is the major determent of pay per click. The object is to increase fans and sell a product but the pay per click option may get them to the door but they will not necessarily go into the room, so to speak. In short, to ensure maximum exposure it is best to find another avenue than the pay per click which has many more negatives than positive reactions for marketing.

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How does article marketing get traffic?
Friday, September 07th, 2012 | Author: admin

The use of article marketing is a great way to drive traffic to your website. There are many ways article marketing can drive traffic to your website.


The use of keywords throughout your articles enable them to be found by users. Unique keywords will enable users to find your articles on search engines. Proper keyword usage will enable many articles to appear on search results.


Links that you embed into your articles are used to drive traffic to your more…

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Using free marketing methods to bring in traffic
Monday, September 03rd, 2012 | Author: admin

Many free marketing methods can be used to drive traffic to your website. The option you use needs to be based on how you want to promote your business to potential clients.

Social Media

Many of the most popular social media sites can be used to promote a website. You can post images or updates about new products and services. This allows you to keep fans and followers updated with any news about your business.


Posting on forums is a great way to market your website. You can include a more…

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The best way to establish your brand
Saturday, September 01st, 2012 | Author: admin

The best way to make a business a success is to market it properly. Marketing can be extremely difficult to understand though, and marketing materials and advertisements can not be produced until it is understood completely. Fortunately, companies market themselves every day, and the best way to learn about marketing is through the strategies that other businesses use.

When learning about marketing, it is best to look at marketing materials and techniques that are used by direct competitors. It can be easy to find online websites, advertisements, commercials and coupons from a number of individuals who more…

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